Articles
This page contains articles on various aspects of digital marketing. The contents of this page will be refreshed on a regular basis.
Articles
The articles below are on digital marketing and e-commerce. Please click on the image above the titles in the boxes below to read the full article.
SOSTAC
SOSTAC (developed by PR Smith in the 1990s) is a marketing planning model which helps businesses plan marketing strategies or campaigns and implement them.
Impact of internet and Social Media on Learning Culture in Management School
Today it is evident that internet and social media have affected our communication in all respect. In this article attempt has been made to explore the possibility of enhancing efficiency of instilling knowledge in the area of management education with more innovative utilization of technology based tools like internet and social media.
Digital Transformation required by Brick-and-Mortar Retailers
This paper proposes artificial intelligence (AI) based systems to transform B&M retailers by enhancing their efficiency and becoming the preferred destination for today's prospects, offering a never-before-walk-in shopping experience.
Effective Digital Marketing for E-Commerce in India: An Insightful Approach
Digital Marketing today has become an unavoidable option for marketers. Increase in internet penetration together with continuously rising smart phone ownership has made the prospective customers of India accessible in a better way through digital marketing.
